If there are commercial relationships happening between companies, institutions, and organizations, there is a business to business marketing in existence. It is more popularly called as the B2B. There are many distinctions that this marketing type has over another type, which is the B2C or the business to consumer, but the most common one is in terms of distribution of goods and services.With consumer marketing, the end consumers, which are the buying people, get to access the services or products that the business is providing in a trouble-free and simple manner. The buying public makes the purchasing decision that quick as there are no other persons involved in B2C.In as far as business to business marketing is concerned, no buying individuals or small group of people are involved during the transactions. Instead, the deal happens by business to business, which means the negotiations occur only between companies, institutions, and/or organizations.But both have the buying public as the end-consumer of the service or product. This is the reason why even though B2B does not directly deal with needs and wants of the buying public, it still has to ensure proper branding of the product or service so the consumers consume or patronize it.The mechanism of B2B may appear simpler than it looks. However, beyond this look is more complex than what you think. The similarities that exist between the B2B and B2C heavily rely on the fact that the same mechanisms are employed and those which belong to the guidelines set by the traditional marketing.There are a lot to be considered when it comes to the methods involved in business to business marketing. The buyer of B2B is different from the buyer of the B2C. While it is a no-fuss approach to sell to the buying consumers, it is a lot different when it comes to dealing with the business buyer.The business buyer has more knowledge about certain merits, like the ability to meet business needs and the price value, of the products or services than the producer itself. Because of this, it is important that the latter supplies commodities that have quality branding in order to meet expectations of the business buyer so the latter meets satisfaction of their buying consumers as well.In the end, it is in the responsibility of both B2B and B2C to keep each other stay competitive, profitable, and successful in the industry. With the quality products and services that the B2B is providing, it keeps the B2C high in the game of the consumer business while with the consistent and loyal patronizing of the B2C to the B2B, it keeps the latter thriving and growing in the competitive world of the business.The business to business marketing needs to do is to keep producing services and products that will make the end-consumers buy them. And it stands on the knowledge that the buyer has to buy these commodities to keep the operation going. But the real challenge is how to make these buyers decide to purchase them and not those by the competitors. Even more so is how to keep their loyalty and patronage.
Why should I use a travel agent to book my trip instead of booking it myself on the internet? This is a question I had to answer recently for a potential client with whom I was speaking to for the first time. As a travel professional, I get this type of question a lot.In this article I will reveal to you how I answered this question and how you can benefit from using the services of a professional travel agent versus booking your own travel online using a travel search engine.1. Save time.Sure you can spend hours, days, even months researching destinations and going from website to website in order to plan your own travel itinerary, but why would you want to do that? Time is a precious commodity that we can never get back. While you are spending all this time doing research and going from website to website to see if you can get a better deal, you could have more easily picked up the phone to have a travel agent do this research for you.Professional travel agents are trained to do this because it’s their job. A travel professional can do all the research, coordinate all the logistics, and put together a complete itinerary for your trip in a fraction of the time you can do it for yourself.2. Use the agent’s knowledge and resources.Travel agents are trained travel professionals. It’s their job to know the ins and outs of popular travel destinations. Although there is a ton of information on the internet readily available to the public, travel professionals have first-hand knowledge of many or most of the destinations you may choose to visit.Secondly, travel professionals often have resources to inventory, special offers, and discounts available only to travel professionals to offer their clients. By using an agent, you’ll be able to take advantage of these resources.3. The travel agent advocates for you should something go wrong on your trip.Let’s say you have booked a flight and hotel online on one of the highly-advertised travel sites. Bingo! You’re all set. Or are you?You check your confirmation and realize that you booked the wrong date. So you call customer service and you wait and wait; then finally you get a customer service representative who then tells you that there’s a fee to change your reservation. Okay so you pay the fee, after all you don’t have much of a choice.The day comes for you to catch your flight. You get to your destination, but your luggage does not. The airline has lost one of your bags. So you’re stuck again with a problem, and call customer service again. You get to your hotel to rest from your long day, and find that your hotel room isn’t ready. Here you go again.Now I’m not implying that a travel agent could have prevented all of this, but as a member of the travel industry, travel agents have special relationships with travel vendors. A complaint call or letter from a travel agent is more likely to get an expedited response than a letter from you, because of the agent’s relationship with the travel vendor.I know what you’re thinking. You think that you’ll pay more to use a travel agent. It’s an incorrect assumption to think that using the services of a travel agent will be more expensive than booking your own travel online. Although some agents charge a service, the benefits of using a professional travel agent far outweigh the risks of not using an agent.
More massive travel savings are always given to the best planner of travel. The best planners use a travel agent. Question, who do you think would get the best rate on an all-inclusive travel package to Jamaica, you or the travel agent? Nine times out of ten, the travel agent wins. Why is that, you ask? They’re the professionals of the industry, and no matter how many times you’ve already visited, received published discount rates, shared laughs with the host of the hotel, it doesn’t amount to power of a true travel professional.One phone call to the front desk, and travel agents discounts are eagerly rolled out the travel professional, no questions ask. But here’s how you can benefit! An excellent travel agent can offer you some of these same perks that can save you hundreds easily. Here’s more travel agents secrets revealed.Early Bookings: Lets be real, 50 percent of travel is done within a months’ time of planning. So you are never getting any good specials unless rooms need to be filled to max out vendors(hotels,cabins,etc,) sales. A travel agent has immediate excess to this information, so that you can save up to 60%, from just 2 weeks planning.Avoiding Fees: Since the increase of fuel has rapidly affected all parts of our global economy, being educated about the extra charges for luggage, bookings fees and how to avoid these fees alone are priceless. Did you know as of now, cruise lines will charge you extra fuel charge per day ranging from $2-$9 per person. Airlines are charging $15-$50 for extra luggage, and each airline is different. Travel agents can inform you on which airlines charges the less, and even ways on how to avoid those fees altogether. Think you can do better than that, within minutes?Negotiating Prices. Travel agents book hotel accommodations for major companies with hundreds to attend, so they get special rates given to them all the time based on credibility. Therefore, having your personal travel agent negotiating a family vacation package for 5 at the same hotel he/she has just booked an event for 200 people sounds quite rewarding as appose to you fussing, trying to get a $20 discount. Me personally, I would let the travel agent do their job, I couldn’t win that argument without those expertise.Often, online travel agents get bombarded with travel promotions and sometimes have to choose a guess of their choice to go on a 5-Day Carnival Cruise for $90. Wouldn’t you want to be a good personal friend with an online travel professional and ask him/her, “are their any travel promotion you have going this month”? My email inbox probably has over hundreds of offers like this right now.Simply stated, whether it’s airline travel discounts, Disney travel discounts, student travel discounts, or just a family vacation package, you want the best for your money. Work personal with a good certified travel agent, and you’ll always get the best deals, period.